Women of Wonder (WOW) cultivates an inclusive environment that supports and encourages employee-owners who identify as women to advance their skills and leadership potential through connection, mentorship, collaboration, and discussion.
After the group that is now B.L.A.C.K.@Eastridge was founded in 2020, Eastridge’s leadership put out a call to action: What other employee resource groups were needed?
Immediately, employee-owners identified the need for women in the company to have their own safe space. Human resources and recruitment are female-dominated industries, which tracks at Eastridge—nearly 60% of our internal team members identify as women, including 44% of our leadership.
With such a large population of women in the company and the industry, creating a platform for women to connect, share support, and thrive at work was essential. Led by Kristin Carpenter, Ariana Lujan, and Sarah Kalaei, WOW was founded in January 2021.
On the last Wednesday of every month (“WOW Wednesday”), we meet and share our perspectives with other women and allies in the company.
We facilitate a discussion forum with timely topics, including women in the media, reproductive healthcare, COVID-19 at work, and celebrating working women through the ages.
We host annual fundraising campaigns for charities that impact the lives of women. In 2021, we raised funds and products in support of I Support the Girls and Sonriendo Juntos (Smiling Together).
We coordinate with the marketing team to develop recruiting campaigns targeted toward job applicants who identify as women.
Every March, we raise awareness and host events to celebrate women’s contributions to both Eastridge’s history and the world.
Our guest speakers have included inspiring and pioneering women from Eastridge’s early days as a company, such as Rebecca Smith, Lynn Taber, and Judith Enns.