How AI and Smart Tech Are Powering the Next Era of Hiring
The future of staffing is already here, and it’s powered by both people and technology.
At Eastridge, we call this evolution Eastridge 2.0: a smarter, more connected approach to staffing that uses the best of AI and automation to make hiring faster, more personal, and more strategic.
Through our technology ecosystem that includes Avionté, PurpleFish, Lightcast, and the Eastridge Connect app, we’re redefining what it means to deliver tech-enabled staffing.
Eastridge’s Vice President of Operations, Sarah Castillo, shares the strategic vision behind our technology transformation, “Here at Eastridge, our Digital Transformation journey has one end goal in mind, and that is to build an omnichannel, technology-enabled organization that meets candidates and clients where they are whether that's through mobile apps, AI-powered interactions, or seamless digital touchpoints across every stage of their journey with us.
A lot of times, I think people hear the term "digital transformation" and only think about technology: new software, new systems, and new tools. But the reality is that technology is just the enabler. Digital transformation is really about change, people, and process. It's about reimagining how we work, how we collaborate, and how we deliver value to those we serve.”
AI as a Recruiter’s Teammate
AI isn’t replacing recruiters. It’s helping them do their best work.
With Avionté’s AI-powered applicant tracking, PurpleFish’s automated candidate outreach agent, and workforce analytics from Lightcast, our recruiters can identify top talent and market trends in seconds.
Instead of spending hours on manual searches or data entry, Eastridge recruiters use these insights to focus on what really matters: understanding clients, connecting with candidates, and creating lasting partnerships.
Faster Workflows, Better Experiences
Administrative work shouldn’t slow down great hiring. That’s why we’ve built automation into every step of our process.
With Sense, we can automate journeys, chatbots, and surveys we send to our candidates and clients to ensure we provide the best service possible and collect real-time feedback.
Our Eastridge Connect app, powered by Avionté 24/7, lets candidates view offers, track assignments, and access pay details right from their phones. Behind the scenes, AI-driven workflows manage scheduling, onboarding, and compliance so our recruiters can focus on people, not paperwork.
Turning Data Into Decisions
Every hire is smarter when it’s backed by data.
With Lightcast, Eastridge can analyze labor market trends, benchmark pay rates, and identify emerging skills before competitors do. These insights help hiring managers make faster, more informed decisions and ensure that every role is aligned with real market demand.
Personalized Hiring, Powered by AI
Using PurpleFish, we personalize outreach and job recommendations based on candidate preferences and history. Combined with the Eastridge Connect app, candidates get real-time updates, relevant opportunities, and a seamless experience from application to placement.
That’s how AI helps us deliver a process that feels both efficient and human.
The Human Advantage
Technology is a powerful ally, but people will always be the heart of great hiring.
Recruiters bring the intuition, empathy, and judgment that no algorithm can replicate. AI provides the speed and insights, while people bring connection and trust. Together, they create the foundation for better placements and stronger teams.
How Hiring Managers Can Use AI Right Now
You don’t need to be a tech expert to benefit from AI. Here’s how hiring managers can start:
- Tap into labor market data. Use insights from platforms like Lightcast to understand pay trends and talent availability.
- Automate the routine. Simplify interview scheduling, follow-ups, and onboarding with AI-powered tools.
- Use screening platforms. Tools like PurpleFish can identify qualified candidates in seconds, which improves speed to hire for our recruiters without compromising quality.
- Partner with tech-enabled staffing firms. Work with Eastridge to access tools and insights you may not have in-house.
- Stay human. Use technology to guide decisions, but let people make the final call.
Eastridge 2.0: Human + AI, Working Together
The future of staffing isn’t about humans versus machines. It’s about humans and machines, working together.
“We are transforming our mindset to work smarter, not harder. This means leveraging tools like Purplefish and Sense to handle repetitive tasks so our team can focus on strategic, high-impact work. It means implementing a modern ATS that doesn't just track applications but also creates better candidate experiences and streamlines our recruiters' workflows.
At its core, this transformation is about empowering our people with the right tools and processes to be more effective, more responsive, and more innovative. It's about creating a culture where technology serves our mission, not the other way around. And ultimately, it's about positioning Eastridge not just to meet today's expectations, but to anticipate tomorrow's needs and lead our industry forward,” shares Castillo.
Eastridge’s digital ecosystem, anchored by Avionté, PurpleFish, Lightcast, and the Eastridge Connect app, empowers our teams to deliver unmatched speed, transparency, and precision in every placement.
Through Eastridge 2.0, we’re building the next generation of staffing, where technology amplifies human expertise and every hire is powered by innovation.
Discover how Eastridge combines human expertise and AI-powered efficiency through Eastridge Connect.