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What Sets You Apart? Draw Talent to Your Brand

Eastridge Blog posted by Molly Delattre on

What Sets You Apart

Your company has its own unique identity, and it’s important you share what makes your organization great! Being proactive and strategic in showing off your company’s personality will attract both potential customers and potential employees. Building a strong brand can help your organization thrive by attracting top talent.

So, how can you show off what sets your organization apart in order to draw top talent to your organization?

  • Develop a clear idea of what you want your employer brand to be:

    You need to define what your company culture is and strategize how your Human Resources will communicate your culture. When you have defined your employer brand, make sure all of your materials (like job postings to your company website) are consistent with the brand identity you defined.

  • Make use of social networking:

    LinkedIn is a solid way to make connections, but you can also use it as a platform to use your company’s voice. Establishing your business as a great employer and an industry expert will help draw top talent. Encourage your employees to link to your company on social networks and share their positive experiences of working with your organization.

  • Be clear about what your company stands for:

    Your company should have a mission statement that is available to people who are researching your organization. Put your company’s goals into practice. Make sure you treat job seekers and employers in accordance with your company’s values. In every interaction, online and in person, your organization needs to prove why you are a great employer and a great company to do business with.

Eastridge Workforce Solutions can also help you find talented professionals in your industry who will be an asset to your company. Contact our staffing professionals today to learn more about how we can assist you in building a great staff.


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