Rodrigo Alcaine, Chief Executive Officer at Eastridge, shares why culture is a long-term commitment that shapes every aspect of business. He explains how intentional leadership and daily alignment of values drive high performance. Culture is not a quick fix, but a foundation for growth. Consistency and accountability from the top set the standard for the entire organization.
“Culture is not a quick fix; it’s a daily commitment that starts at the top.”
– Rodrigo Alcaine
Rodrigo Alcaine highlights how embedding culture into leadership is essential for sustainable business performance. He explains that creating psychological safety, empowering employees to act on values, and aligning behavior with company standards are non-negotiables for long-term client success. Alcaine advocates for culture as a daily operational discipline that drives measurable growth.
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